Seyi Falade

Business Strategist

New York, USA


Strategy Development

Project Management

International Business

Integrated Marketing


My name is Seyi Falade and I'm a 'go-getter'. I like challenges, big or small. I find them to be cleverly disguised opportunities. I am a news junkie. I believe it strengthens my ability to spot and recognize trends. I come from the b-school of thought. I approach situations analytically but I have a strong creative streak. I think with a global mindset. I have traveled, lived, worked, and studied in various countries. I lead international and culturally diverse teams effectively and manage gracefully. I am always open to learning about new opportunities or projects.


HULT Intl Business School

Business Administration , Business Administration

August 2011 - August 2011

University of Florida

Sports Management , Sports Management

August 2003 - August 2003


Marketing & Social Media Strategist

YumChefs , Dallas, TX

May 2012 - October 2012

• Remotely provided strategic B2C marketing insight and guidance for the successful launch of YumChefs, a Dallas based start-up that delivers chef prepared meals • Worked closely with founding partners to build partnerships and plan future roadmaps to foster growth and loyalty • Built low-cost marketing solutions to generate buzz and build awareness through social media, direct mailing, and guerrilla marketing • Developed and implemented YumChefs social media strategy leveraging various social outlets • Handled the maintenance of easily shared online content devised to create brand awareness and customer engagement • Established success measures and KPIs for social media and provided complete analysis of results • Provided comprehensive reporting on ROI for social media

Strategy Development
Brand Management
Business Analysis
Head Marketing Consultant

ELEVATE , Panama City, Panama

March 2012 - April 2012

• Independently managed multiple long term marketing objectives with short term deliverables and prioritized accordingly • Wrote a detailed marketing plan based on strategic analysis outlining positioning, messaging, and tactics • Developed a B2B marketing outreach campaign and social media strategy for client engagement • Conducted interviews for new case studies as effort to optimize client’s established reputation as solution providers • Assisted client with new business initiative by researching companies and industries, writing proposals, preparing presentations and other new business efforts • Presented ideas to expand service offering and enhance positioning of the firm • Devised creative information-driven solutions that created significant value

Marketing Strategy
Content Distribution
Strategic Analysis
Innovation Consultant – HULT Action Learning Proje

3M , London, UK

June 2011 - August 2011

• Led and directed a team of five in identifying market opportunities for the Safety, Security, and Protection (SS&P) division • Pinpointed business concepts based on market analysis in order to provide top-level management recommendations • Structured profitable offerings for new markets that build upon 3M’s core competencies in SS&P • Researched and developed pricing policies and recommended appropriate sales channels • Developed strategic initiatives that would increase revenues and produce a $1.2 million net profit in year one • Built a B2C social media and guerrilla marketing campaign to engage with end users through sharable content • Facilitated client relationship and team involvement • Selected as the best innovation concept and business plan by 3M and Hult

Strategy Development
Project Management
Internal Communications
Integrated Marketing Coordinator

IMG Branded Entertainment , New York, NY

February 2008 - December 2008

• Worked on entire project life cycle from client pitch, strategy, design, to implementation • Developed marketing strategy and concepts and built integrated marketing/business development presentations for senior management to present to prospective New York and Los Angeles clients • Handled the overall IMG Entertainment presentations with various project teams for over 30 agency meetings and 14 IMG property specific proposals to 46 potential clients in the first six months • Ensured smooth business continuity by coordinating contact between New York and Los Angeles Integrated Media, Branded Entertainment, and Media Sales offices • Tailored influential presentations to highlight specific sponsorship and branding opportunities based on client or client agency objectives and desired positioning using IMG television and digital properties • Researched and gathered information for internal brand briefs that provided a clear guidance for understanding client business goals

Developing Marketing Strategies
Internal Communications
Project Management
Sales Associate

IMG Media , New York, NY

January 2007 - February 2008

• Managed two external direct response sales team and negotiated well over $300k net in media sales • Created, managed, and distributed promotional sales materials and provided weekly updates on available media inventory to internal and external sales teams • Key point of contact between the client, executive producer, and internal departments for all product integration and in-program features within Wimbledon on NBC and ESPN2, syndicated shows, time buys, and joint ventures • Managed commercial rotations for the LG Skins Game on ABC, the Wendy Champions Skins on ESPN, Fashion Rocks on CBS, as well as a variety of other syndicated programming • Managed RBS account for CBS Sports media buy

Project Management
Account Management
Internal Communications
Sales Assistant

IMG Media , New York, NY

April 2006 - January 2007

• Produced media plans, sales agreements, and payment schedules for potential and existing advertisers • Compiled advertiser’s traffic instructions to send to networks, gathered Nielsen ratings information for advertiser’s quarterly report, and helped to formulate cost effective solutions for units that under delivered • Confirmed commercial rotations to ensure obligations were in compliance with established contracts

Media Planning
Executing Media Buys
ex: PHP
Freelance Office Manager

NBA Entertainment , New York, NY

January 2006 - April 2006

• Assisted the Director of Entertainment & Player Marketing with specific All-Star related responsibilities in New York and on-site in Houston, TX • Facilitated player appearance logistics and reported post event analysis of player appearances

Internal Communications
Event Staffing
General Admin
Full-time Member

AmeriCorps , Gainesville, FL

August 2004 - July 2005

• Selected as a full-time member to continue the mission of the domestic Peace Corps of strengthening local communities • Worked as a Literary Specialist by tutoring at risk Kindergarten 3rd grade students in reading • Completion of 1700 community service hours in Alachua County, FL USA • Received Segal AmeriCorps Education Award in recognition of successful service term completion.

One-on-one Tutoring
Class Aide
General Admin
Sports Intern

NYC2012 , New York, NY

June 2003 - December 2003

• Recruited National and International Olympians in the support of NYC2012’s bid for the 2012 Summer Olympic Games • Utilized special recruitment mailing method that significantly increased the National Circle of Olympians from 17 members to 700 • Managed and maintained the National Circle of Olympians and the International Circle of Olympians database by updating records and provided project specific analysis

Olympian Recruitment
Event Staffing
General Admin
Press Coordinator

Gainesville Sports Organizing Committee , Gainesville, FL

May 2001 - December 2001

• Coordinated all public and media relations activities for summer events • Established an extensive media media list • Wrote numerous press releases • Created effective media kits • Produced a press conference

Public Relations
Media Relations
Event Staffing

Workplace personality


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