Tim Passey

Healthcare Communications Specialist

Hong Kong, China


Commercial Strategy

Business Development

Creative Strategy

Scientific Messaging


Experienced pharma and healthcare communications professional. Proven ability to develop profitable businesses in ethical/biopharma emerging market environments. Considerable experience across ethical pharma’s spectrum of therapy areas, and experience of delivering multiple programme-types with a strong focus on below-the-line evidence-based communications. Practiced at balancing the achievement of overarching global group objectives with strategic business unit aims. Strong relationship-builder and negotiator internally, cross-functionally and with clients, maintaining a high level of key-account client visibility and driving business development activity. Wide experience of briefing global KEEs and ensuring the medical-commercial communications channel is directed ethically and sensitively. Excellent operational director. Highly motivated and self-assured leader with well-honed soft skills, cross-cultural attitudes and sensibilities, and extensive experience of developing highly effective cross-territory self-directed teams. Comprehensive understanding of the global and emerging-market healthcare and pharmaceutical sectors and of developing trends in dialogic communications across the stakeholder universe. In summary, brings a proven combination of scientific, business, and creative strategy, with operational and strategic international business leadership.


EdinBurgh Business School

Business Administration , Business Administration

December 2012 - December 2012


Regional Director

Nucleus Group , Hong Kong

January 2007 - January 2010

Reporting to Group CEO (London) • Promoted to lead Nucleus Group of companies’ in AsiaPac • Group Board of Directors position • Turned regional business from loss to profitability in first year • Achieved an operating margin of 17% • Improved return on human capital by 77% by streamlining operations • Responsibility for entire AsiaPac region with operations in Hong Kong, Singapore, Kuala Lumpur, Shanghai, Sydney • Three agency brands (MediTech Media, Health Interactions, International Medical Press) • 70+ employees • Oversaw the only period of profitability for the AsiaPac division

Commercial Strategy
Business Development
Human Resources

Workplace personality


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