profile

SHERIF HAMDY

Area sales manager Middle East

DUBAI, UAE

Skills

Sales Force and Marketing

Multinational team leadership

Luxury / selective distribution channels

P&L management

About

A Regional Sales & Training Manager with 9 years experience in sales force management, brand building and selective distribution in the luxury consumer industry and media (Pay TV) in the Middle East. . Achievements include: - Implemented a marketing strategy for the introduction in the Middle East of a new niche brand for a leading multinational cosmetic group - Consistently exceeded sales and profit targets for three consecutive years for the luxury fragrance division of the group - Contributed in grew a 6-person team into a 25-person sales force for a leading Pay TV network - UAE, contributing to delivering a 16% increase in one year - Proposed an original payment method to address an under-developed market segment for a leading Pay TV company in Egypt

Education

Ain Shams University

commerce and Business Administ , commerce and Business Administ

0

Experience

Regional Sales Manager

ESTEE LAUDER COMPANIES , DUBAI

January 2007 - September 2009

The Estée Lauder Companies are a leading US manufacturer and marketer of luxury skin care, make-up and fragrance brands, including Estée Lauder, Clinique, DKNY, MAC, Bobbi Brown, La Mer, Jo Malone, Aramis and others. Middle East affiliate turnover US $70M+, 80 people (28 nationalities) Reporting to the VP / General Manager Middle-East; responsible for achieving sales and profitability objectives, manage, lead, & develop the regional sales team (9 people, 6 nationalities)

Sales Force and Marketing
team leadership
P&L management
Direct Sales

SHOWTIME ARABIA – VIACOM GROUP , DUBAI

March 2003 - December 2006

Showtime Arabia is the leading Pay TV network in the Middle East and North Africa broadcasting the latest Blockbuster Movies through its exclusive deals with Hollywood studios including MGM, Paramount, Dreamworks, and others. Based in Dubai, the Company owns and produces 20 premium channels branded SHOWMOVIES, SHOWSPORT and others. Showtime Arabia is owned by Gulf DTH, a joint venture of Kuwait Projects Company (KIPCO) and Viacom Inc Reporting to the UAE country sales manager; responsible for developing a sales team targeted on business objectives as well as customer satisfaction. Overseeing the preparation of point of sale, initiating pro-active schemes and ideas to improve sales performance

ex: Management
ex: Gardening
ex: PHP

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

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