Highly skilled and creative Senior Buyer / Senior Product Manager with proven record of success identifying business opportunities and executing category strategies.Extensive experience developing effective merchandising plans, promotions, calendars, and loyalty programs that increase traffic, conversion, and sales. Leverage new and existing vendor relationships to improve profitability and launch new campaigns. Collaborate with cross-functional teams across operations, planning, and supply chain in alignment with corporate initiatives. Keen eye for trends, new brands and items for the target customer.
Fashion Design & Merchandising , Fashion Design & Merchandising
June 1975 - June 1975
Senior Vendor Manager, Buyer
Amazon Services , Seattle
September 2010 - August 2012
Direct full P&L for the Baby Apparel category, including buying, pricing, in-stock management, vendor negotiations, and marketing for traffic generation, as well as an improved customer experience. Research and identify business opportunities to develop strategies around selection, pricing, and marketing in alignment with corporate initiatives of category and margin growth.
Strategic Business Development
Purchasing and Vendor Management
Buyer, Infant & Toddler Girls Apparel
Sears Holdings Corporation , Hoffman Estates, Illinois
July 2003 - August 2010
Developed seasonal business strategies and plans to meet sales, margin, and turnover goals. Purchased customer-focused assortments of branded product and collaborated with Brand Development Team on seasonal private label line development. Worked with Internal Sourcing Team on private label cost objectives. Managed pricing strategies, based on detailed business intelligence. Supervised Associate Buyer and led Planning Team in developing classification plans and product allocation among regional tiers.
Planning & Business Development
Purchasing and Product Management
Director, Children's Brand Development
Sears, Roebuck & Company , Hoffman Estates, Illinois
March 1999 - July 2003
Developed brand profiles that encompassed lifestyle, psychographics, demographics, pricing, and color palette. Analyzed sales to identify expansion opportunities in product mix, augment seasonal calendars, and prioritize workload to achieve tight timelines. Communicated comprehensive product information to Sourcing and Merchant teams to maximize seasonal strategies, while leading brand development team of 8 designers and product managers across all children’s brands. Completed hands-on research of trends and product development via travel in domestic and European markets.
Senior Product Manager, Nickelodeon Girls Apparel
Viacom Retail Group , New York, New York
February 1997 - March 1999
Created product offerings, including licensed character, and lifestyle merchandise. Collaborated with corporate Brand Team and character artists on seasonal themes, from print and pattern-work to character artwork development. Managed all aspects of product line development, including technical specification packages. Presented product line to Management and Corporate Brand Team. Traveled overseas to work with factories for sample development / costing. Collaborated with store / visual teams to merchandise new stores.