To optimize digital solutions for brand innovation
Bachelors in Arts , Bachelors in Arts
July 2007 - July 2007
Manager - Digital Services
Accenture Services Pvt. Ltd. , Australia
June 2011 - January 2012
My current role is of a Digital Marketing Manager for Procter & Gamble Australia. I’m responsible for deployment of digital capabilities for the ANZ multibrand beauty program “Rouge”. I provide analytical insights to the brands to be able to make strategy decisions. I continously work with the brand team to improve bottom line costs and improve ROI on campaigns.
Brands Managed - Olay, Pantene, Head and Shoulders, Herbal Essences
Assistant Manager - Digital Services
Accenture Services Pvt. Ltd. , Mumbai
January 2009 - May 2011
My role was of a Digital production manager for Procter and Gamble digital initiatives. I was responsible for execution of all digital initiatives for the Global Prestige program comprising of the following luxury,premium and lifestyle fragrance brands. I worked in a Digital manager /consultant capacity to improve the ROI and timelines of digital projects. I closely worked with the brand teams and vendors to define success criteria for the campaign, and help them measure campaigns. My role was to also help the brand teams in understanding the changing digital landscape.
Brand Portfolio: HUGO, BOSS, PUMA, MEXX, AVRIL LAVIGNE, GUCCI, D&G,DUNHILL,ROCHAS.
Nexstep Inforech , Mumbai
August 2006 - December 2008
Operations Planning, Team Management and client deliverables were my core responsibilities. I handled multiple clients
for projects and product implementations. I had thirty five developers reporting to me from Domino(IBM Lotus Notes) and Java
platforms; the teams were spread over multiple projects.
WNS Global Services Pvt Ltd. , Mumbai
October 2004 - July 2006
I joined the Pilot process for Virgin Atlantic Airlines Reservation as a Customer care executive and was promoted to a Team Leader Position in an years time for an Inbound Airline process (U.S) w.e.f 1st January 2006. I had sixteen team members reporting into me . My core responsibilities were process support and team management. My key challenges in the team were to drive quality and customer experience thus helping the process to gain stability in the first few months.
Customer e Service Representative
Tracmail India Pvt. Ltd. , Mumbai
January 2003 - September 2004
I joined as a customer service agent for an outbound collections process. My job profile involved collection of overdue amounts and ensuring late payments do not roll over to the next bucket. I was required to have a high contact rate with a good conversion ratio for the outstanding accounts.