profile

Suzanne Powell

Aliso Viejo, 92656

Skills

Negotiation

Media Buyer and Planner

Client Services

New Business Development

About

Energetic, communication savvy self starter whose core values include honesty, reliability, a focus on accomplishing goals and the motivation to find a win-win solution.

Education

NYU

Digital Marketing (in progress , Digital Marketing (in progress

2012 - 2012

USC

Communications Management , Communications Management

June 1996 - June 1996

UCSD

Structural Engineering , Structural Engineering

June 1994 - June 1994

Experience

Media Supervisor

Ocean Media

July 2004 - January 2012

•Oversee new business for the media department which encompasses collaborating with the account team and constructing media plans for new business pitches leading to acquisition of several new agency accounts •Negotiate cable and broadcast network upfronts for entire client roster to get best possible rates which translates to increase company earnings •Solely oversee television media planning and buying for several advertisers which represent a substantial portion of total agency billings •Conceptualize marketing strategies for e-commerce and social media based website clients and present recommendations directly to client •Build collaborative and trusting relationships with clients keeping them in the agency fold •Prepare and present power point presentations that showcase reporting information and meaningful results

Media Supervisor
Senior Media Buyer
Broadcast Negotiations
Media Buyer

Broadcast Response

April 2002 - July 2004

• Purchase broadcast advertising time for multiple half-hour direct response clients in one-hundred fifty local markets generating substantial income for the company • Negotiate for lowest possible rates, rate reductions and bonus spots to ensure positive ROI for clients and ensuring campaign longevity • Analyze past media data to determine media planning and reviews current response results to modify future buys in order to maximize revenue • Identify geographic and lead-in program demographics and matches with target audience in order to put together successful new client media plans • Develop and navigate relationships with peers, clients and sales reps evidenced by proven earned trust and respect • Consistently meet client dictated budget and response ratio requirements • Manage media assistant which included training, delegating responsibilities and writing performance reviews

DRTV Media Buying
Relationship Building
Employee Development
Talent Agent Assistant

The Gersh Agency

July 1998 - April 2002

• Positively communicate with casting directors, managers, publicists, studio executives and clients thus improving the company’s position in the industry • Oversee available guest star roles in episodic television shows which includes securing jobs for actors and negotiating their deals thus bringing in agency income • Create and maintain television pilot grid each season for entire agency leading to increased efficiency in communication and information sharing across all agency departments • Write coverage on scripts, tracks projects and updates project grid in order to ensure marketplace competiveness

Relationship Building
Pitching Clients
Pilot Grid Maintenance

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Relocate

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