Syringa Edgar







Arizona State University


December 2010 - December 2010

Texas A&M University

Political Science , Political Science

May 2001 - May 2001


Strategic Planning Analyst

Turner Broadcasting , New York, NY

July 2011 - April 2012

Strategic Planning Analyst @ Turner SI Digital •Analyze, monitor and strategically adjust rate card pricing for standard and custom sponsorship opportunities for the NBA digital portfolio •Tabulate,, Y! and Turner Network site specific data and provided quantitative analysis of revenue growth, advertiser growth, cpms and category spending for executive leadership. •Analyze revenue reports and provided insights for optimization and yield maximization to strategic planning and sales management. •Maintain the accuracy of the inventory pool by working closely with sales planners and ad-operations in order to meet internal and external client needs while also weighing the impact on revenue of requests and changes. •Review, evaluate and approve impression levels and pricing of sales plans across all Turner Network sites, including;,,, Y! Sports,,, and

Sales Strategy
Account Manager

Turner Broadcasting , New York, NY

April 2010 - June 2011

Managed day-to-day operations for multimillion-dollar high profile client accounts, including Fox Filmed Entertainment, Darden Restaurant Group, AstraZeneca Pharmaceuticals and Anheuser Busch. Developed and maintained relationships with agency contacts and leveraged relationships to accomplish Turner and client goals Point of contact for Strategic Planning, Marketing, Research and Sales Operations departments for time sensitive traffic and/or copy related issues, sponsorship execution and research analysis Exceptional performer in high-stress, tight-deadline situations, imperative for successfully managing high profile accounts AM of the Month - October 2010

Client Management
Relationship Building
Sales Analyst and Information Specialist

Heraeus, Inc , Chandler, AZ

December 2005 - September 2009

Provided highly detailed analysis of sales figures, market research and technology roadmaps to facilitate effective business decisions Developed stream-lined "Customer Quote" process using existing software systems, replacing an antiquated Access database. Project timeline concept to execution < 3 months Developed and maintained "Daily Shipment Tracker", used by cross-functional teams at local manufacturing sites and by Business Unit Manager in weekly reports requested by Managing Directors in Hanau, Germany Developed internal tracking process for R&D projects and lead employee training in the new process Monitored precious metal content use in engineering projects, balancing R&D consumption with financially prudent precious metal management Recognized for improving communication between site manufacturing, field sales and product management

ex: Management
ex: Gardening
ex: PHP
Assistant to VP Policy

Business Software Alliance , Washington, DC

May 2004 - March 2005

Assistant to the Vice President of Policy Supported the Vice President of Policy and the General Counsel with background policy research and trade alliance event management Secured and maintained relationships with high profile lobbyists representing global software and hardware companies including Adobe, Microsoft, Norton and Dell Computer Participated in tactical operations and planning of several high profile events including: BSA CEO Forum, BSA CTO Forum and BSA Annual Meeting Prepared briefing books for member company's monthly "Policy Council" meetings

ex: Management
ex: Gardening
ex: PHP
Junior Loan Officer

George Mason Mortgage, LLC , Bethesda, MD

November 2002 - April 2004

Pursued and closed mortgage leads Performed market analysis for senior loan officer to increase marketing effectiveness Developed and conducted marketing campaign using newly created dynamic ACT! customer management database

ex: Management
ex: Gardening
ex: PHP

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