Design Project Management
A personable graphic design professional with a work history that includes over 16 years in corporate and agency settings and has directed and managed strategic branding initiatives resulting in effective design solutions that drive sales.
Strong background in corporate marketing and purchasing, print and web design, commercial print management, and project planning with a thorough understanding of the entire graphic process from Design to Print.
I seek to continually find new areas of growth to challenge conventional thinking and provide innovative solutions to connect brands and consumers.
• Thorough understanding of the Design to Print process
• Strategic Brand Packaging Design
• Corporate- and Agency-Side Work History
• Agency Management
• Collaboration with Design Teams
• Creative Direction
• Budget and Forecast Development
• Design and Development of Print and Web Collateral
The College of New Jersey
Industrial Engineering , Industrial Engineering
May 1989 - May 1989
June 1985 - June 1985
Just Doing My Share™ , Mount Tabor, NJ
June 2005 - October 2011
JUST DOING MY SHARE™ is a grassroots movement with the purpose of making a greener planet, caring and compassionate communities, bringing smiles to those around us, and all starting with me - with the mission to provide a common place for people to share what they are doing in their communities to make a difference in the world around them.
Now we are spreading the word, and it’s not just picking up trash, it’s making a difference in the world around you, whatever it is that YOU think will make a difference, a positive difference, to help make the world greener or put a smile on someone’s face.
Goal: To make people aware of Just Doing My Share™, perhaps something a person might say to themselves while they are doing a good deed for the earth or its inhabitants, through goodwill efforts or the products they use.
Slogan: Making a Difference in the World Around Me™
Anthem Worldwide , Mount Olive, NJ
April 2005 - August 2010
Directed the development of strategic brand designs and supporting collateral materials for top consumer brands with bottom line results. One major packaging brand redesign initiative lead to an 18%+ increase in off-take.
Increased awareness of the Anthem strategic branding offering resulting in high level, strategic projects. I created new business opportunities through persistence and diligent follow through that resulted in billable activity.
Created RFP responses and presented strategy to clients.
Spearheaded the development of print standards for the DOVE® brand which involved gaining Mars buyer approval and coordination of key suppliers in a two month project yielding successful results in a new standard.
Oversaw development and presented strategic design concepts and rationale for American Heritage Chocolate to Mars family members.
ka-hOOtz designs, inc. , Mount Tabor, NJ
January 1999 - April 2005
Established ka-hOOtz designs to provide big company graphic design services to small to mid-size companies. The feedback received most from clients was that the design solutions that were on target with company goals and objectives.
Marketing and Procurement
Mars , Hackettstown, NJ
June 1994 - September 1999
1) COMMERCIAL PRINT BUYER: oversaw an annual spend of $9MM+ and provided expertise to marketers for brand initiatives.
2) VISUAL FX PROJECT MANAGER: encouraged promotion agencies to be innovative in developing sales materials focusing on Christmas and Valentine's seasons, MILKY WAY® brand, DOVE® brand, SKITTLES® brand, and SNICKERS® brand Soccer. Results were highly engaging POS materials that stopped consumers.
3) PROMOTION MANAGER: directed promotion agencies in the creation of sales materials and promotional overlays for Christmas season; developed sales materials for Valentines season.
John T. Huetz Painting & Decorating , Maplewood, NJ
September 1992 - June 1994
Initiated and maintained business system and acted as on-site project supervisor.
Color Coordinator, Production Manager, Sales Liaso
L.P. Thebault Co. , Parsippany, NJ
May 1989 - September 1992
Coordinated commercial print projects from press layout to shipping in order to provide efficient, profitable, and high quality printed materials.
Responsible for press checks and color review with clients.