Tony So

Product Builder

Oakland, 94611



Product Strategy


User Experience


San Francisco State University

Computer Science and Architect , Computer Science and Architect


Head of Product and Engineerng

8 Factors , Berkeley

March 2012 - October 2012

The 8 Factors is an online entrepreneur course taught by Michael Bush. Michael teaches this same course at Stanford University and Mills College. Michael's mission is to help thousands of entrepreneurs and small business owners to become more successful and create more jobs through his 8 factors framework. Responsible for recruiting and overseeing a highly motivated team of local engineers. Driving the product roadmap and manage the timeline. Collaborate with the Creative Director to design and develop new products and its functionalities. Working closely with the founder Michael Bush to accomplish his business goals, setting priorities and managing trade-offs.

Product Strategy
Product Roadmap
VP of Engineering

Vook , New York

January 2011 - October 2011

Led a team of engineers to create the mothervook, an complete solution / platform to create and style ebook in multiple format required by different sales channels such as Amazon, iTunes and Barnes and Noble. Submission is as easy as a push of a button. Responsible for designing and implementing the product roadmap. Collaborate closely with founder and business development to design solution for partners and their technical challenges.

ex: Gardening
ex: PHP
Senior Advisor

Vook , New York

January 2009 - October 2012

Vook was founded in 2009 by serial entrepreneur Brad Inman with the vision of lighting up the world’s content in the post-PC world. Vook has created an innovative technology platform that produces rich media experiences for the tablet market. Vook works with a range of content partners including NBC, Simon & Schuster, ABC and Hay House and most major distribution channels including Apple, Amazon, Google and Barnes & Noble.

ex: Management
ex: Gardening
ex: PHP
Creative Director / Senior Product Manager

Vook , Alameda

January 2009 - January 2011

Spearheaded the tablet app design strategies and development in the digital publishing space. We were one of the first pioneers to produce digital ebook with video and interactivity on Apple AppStore and iTunes, revolutionizing the mobile digital reading experience. Recruited and managed a team of iOS and front end developers to keep up with the business requirement. Several titles were featured on Apple AppStore. Created hundreds of titles with content partners including NBC, Simon & Schuster, ABC and Random House. Created wireframes and owed the roadmap for the mothervook publishing platform.

ex: Management
ex: Gardening
ex: PHP
Creative Director

TurnHere Inc. , Emeryville

June 2005 - February 2009

TurnHere, Inc. is a leading platform for online video production and provides studio-quality Internet video advertising and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. ● Strategize directly with founder, Brad Inman and business team on product directions and managed the product roadmap ● Led a team of engineers in India to develop an elegant video book product with co-branding capability for strategic partners in the high-end real estate industry ● Designed and developed a video player and a video widget to showcase the high quality video content with integration of mapping and analytics. ● Created a site, to showcase short form high quality author profile videos. ● Led a team of engineers and designers to develop a online global filmmaker network allowing us to recruit, search, rate and hire filmmaker and producer efficiently.

ex: Management
ex: Gardening
ex: PHP
Co-Founder & Chief of Product & Creative

xtronx inc. , San Francisco

September 2000 - October 2012

xtronx owns, operates, and represents digital video billboard owners and sites. It has partnerships/relationships with the largest companies including CBS Television Network, Macy’s/Federated Dept. Stores, and Fresh Direct Corp. Significant relationships have been developed with top advertising agencies and their clients. xtronx clients include: Verizon, AT&T, Microsoft, NIKE, Pepsi, Intel, Proctor & Gamble, Fox News, Discovery Channel, Timberland, Loreal, HBO, Lacoste, BMW, Audi, Pfizer, Toshiba, and many more.

ex: Management
ex: Gardening
ex: PHP
Creative Director and founder

Purple Pepper Designs , San Francisco

January 1995 - December 1999

Founded a multiidiscipline design firm that provided design and ecommerce solutions to big and small brands. Clients include Moscone Convention Center, Inman News, Union Pacific Real Estate and Magnetic Flames.

Business Develpment

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