Tata Housing Development Co. Ltd. , Mumbai

January 2011 - October 2012

• Strategic and tactical communications plan for various stakeholder segments at organizational and business unit level. • Project launches and new business initiatives – planning, communication ideation, research, positioning and launch. • Effective Internal communications multi-cultural employee base across various locations. • Handling complex crisis situations. Developing effective crisis management plan. • Corporate Brand Management – Internal and External. • Comprehensive Public Relations strategies and campaigns as per organizational/projects needs nationally and internationally. • Designing and effective deployment of web 2.0 communications tools addressing various stake holders. • Cultivating relationships of mutual cooperation and respect for organizational benefit with various stakeholders like media, vendors, govt. authorities, investor community, employees, NGOS.