profile

William Singh

Marketing Manager

Gurgaon, 122016, India

Skills

Digital marketing

Triditional Marketing

SEO

Website Designing

Languages

Awards

Activities

About

Punjabi by nature Marketer by profession, born to advertise, create brand Identity and market the product wisely using correct channel and strategies. Result Best ROI

Education

University of Wales

MBA Marketing , MBA Marketing

July 2009 - July 2009

Punjab Engineering College

Civil engineering , Civil engineering

July 2007 - July 2007

CBSE

March 2003 - March 2003

Experience

Marketing manager

Indian Clothing League , Gurgaon

November 2014 - January 2015

Creating New brand identity for 612 League and baby league. Spend thrift: Utilized the Budge of 4.3 cr wisely on correct channels and timings so as to get best ROI. Coordinating with agencies Buying space across various channels like Newspapers, Hoardings, radio, Multiplex and digital media. Making the presence felt in every Store, by investing In SOH(space n hire) in Shoppers and Central. Brand awareness and advertising to promote ecommerce business through digital marketing platform: Google display network SEO, SEM, SSM. Email Marketing, PPC advertising and Google ad-words. Designing online strategies based on Google Analytics. Traditional marketing through: Newspapers, Hoardings, Radios, Multiplex, Working closely with Creative agency for designing of Various creative. Customer Benefit Programs: CRM: Responsible for introducing the Loyalty Program.

Assistant Manager- Marketing

Kapsons Entertainment Pvt Ltd. , Chandigarh

September 2010 - November 2014

Promoted to manage retail marketing activities across in-store, BTL activities, out of home media with optimum media planning for various brand clients. Consulted and advised clients on maximizing brand visibility and footfall conversions with targeted market mapping, regional consumer behavior analysis Built and managed income generation via Space on Hire in the 30 large multi-brand outlets. Conceptualized and organized high end fashion shows with display of premier brands during store and season launches Conducted targeted consumer and market analysis to understand insights and behavior towards achieving desired goals Strategized marketing plan across ATL/BTL/online/PR platforms building brand awareness in catchment areas towards increasing footfall conversions Worked closely with creative agency for design and marketing activations ensuring optimum media mix across print, outdoor and radio

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Relocate

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