Punjabi by nature Marketer by profession, born to advertise, create brand Identity and market the product wisely using correct channel and strategies. Result Best ROI
University of Wales
MBA Marketing , MBA Marketing
- July 2009
Punjab Engineering College
Civil engineering , Civil engineering
- July 2007
- March 2003
Indian Clothing League , Gurgaon
- January 2015
Creating New brand identity for 612 League and baby league.
Spend thrift: Utilized the Budge of 4.3 cr wisely on correct channels and timings so as to get best ROI.
Coordinating with agencies Buying space across various channels like Newspapers, Hoardings, radio, Multiplex and digital media.
Making the presence felt in every Store, by investing In SOH(space n hire) in Shoppers and Central.
Brand awareness and advertising to promote ecommerce business through digital marketing platform:
Google display network
SEO, SEM, SSM. Email Marketing, PPC advertising and Google ad-words.
Designing online strategies based on Google Analytics.
Traditional marketing through: Newspapers, Hoardings, Radios, Multiplex,
Working closely with Creative agency for designing of Various creative.
Customer Benefit Programs: CRM: Responsible for introducing the Loyalty
Assistant Manager- Marketing
Kapsons Entertainment Pvt Ltd. , Chandigarh
- November 2014
Promoted to manage retail marketing activities across in-store, BTL activities, out of home media with optimum media planning for various brand clients.
Consulted and advised clients on maximizing brand visibility and footfall conversions with targeted market mapping, regional consumer behavior analysis
Built and managed income generation via Space on Hire in the 30 large multi-brand outlets.
Conceptualized and organized high end fashion shows with display of premier brands during store and season launches
Conducted targeted consumer and market analysis to understand insights and behavior towards achieving desired goals
Strategized marketing plan across ATL/BTL/online/PR platforms building brand awareness in catchment areas towards increasing footfall conversions
Worked closely with creative agency for design and marketing activations ensuring optimum media mix across print, outdoor and radio