profile

Ken Lovell

Vice President, Media Development

Ponte Vedra Beach, 32082, United States

Skills

Problem Solving

Creative Development

Management

Strategy Development

About

Fifteen years experience in the creation and development of new products and ideas in both the consumer packaged goods and professional sports industries. Strong background in consumer research as well as corporate communications, strategic planning and general management.

Education

Purdue University

MBA , MBA

June 1997 - June 1997

Brigham Young University

History / Political Science , History / Political Science

August 1994 - August 1994

Experience

Vice President, Media Development

PGA TOUR , Ponte Vedra Beach

May 2010 - October 2011

Responsible for development of communications stragegy including fan outreach and application of brand to all platforms across company. Developed structural changes within organization to optimize fan outreach. Also led teams that created new programs for players and fans to build key connections. Optimized media outreach strategies and integrated new media outreach into strategic planning.

Management
Creative Development
Strategy
Vice President, Research & Development

PGA TOUR , Ponte Vedra Beach

January 2000 - May 2010

Responsible for creation and development of consumer research function at PGA TOUR. Integral in development of marketing initiatives ranging from sponsor activation and valuation programs to development of the FedExCup which fundamentally changed the structure of the PGA TOUR and led to substantial growth in revenue.

Managment
Research
Training and Development
Research Supervisor

Procter & Gamble , Cincinnati

June 1997 - December 1999

Responsible for consumer research on existing brands and upstream products. Led development of new protocols to streamline decision making process saving costs but keeping decisions on billion-dollar brands within risk tolerances. Pushed product line and concept development.

Research
Concept Development
Management
Intern

Nike , Beaverton, OR

June 1996 - August 1996

Developed and coded endorsement tracking database for finance department. Created tool to allow group to see both historically and going forward their exposure for all levels of athlete sponsorship commitments.

Finance
Coding

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

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