profile

Jeff Ziegler

Senior Marketing & Business Development Executive

Sacramento, 95684, USA

Skills

Marketing

Social Media Marketing

Marketing Communications

PR/Reputation Management

Languages

Awards

Activities

About

Executive level marketing & business specialist with deep knowledge of professional marketing & outreach techniques coupled with expertise creating, initiating & implementing strategies to expand market share in domestic & international markets. Critical ability to “connect the dots” between strategy, outreach & engagement learned in marketing & communications roles across industry sectors & in structures ranging from start-ups to multinationals. STRENGTHS AS LEADER Assessed through Gallup’s 177 “Strengths Based Leadership”* test: Achiever, Activator, Command, Individualization, Strategic

Education

Cambridge University

International Relations , International Relations

November 1994 - November 1994

UC Santa Barbara

History , History

June 1990 - June 1990

Experience

VP Marketing Communications/Client Relations

Crane Creek Communications , Sacramento, CA

November 2011 - January 2015

Crane Creek delivers integrated marketing, communications & social media solutions designed to deepen engagement. My role includes delivering programs for clients in the following key work areas: 1) Identifying & creating opportunities for thought leadership, brand & message development, consumer/media interaction, engagement, education & strategic alliance building (across networks); 2) Designing, developing & executing PR, marketing, reputation management & engagement campaign rollout plans as well as managing creative content (including social & traditional media platforms); 3) Writing, publishing & managing creative content across online (website, social & SEO) & offline properties (advertising, print media, trade shows & journals) Clients include: Ford Motors, Allen Brothers, SunLine Transit, Midwest Center for Women & Children’s Health, Fox Valley Medical Centers, Desert Medical Imaging, Girls Leadership Institute, myMedImage

Partner

SRC LLC , St. Germain-en-Laye, France

January 2004 - November 2011

Integrated Marketing & Communications, Business Development & Operational Management Consulting & Interim Management firm servicing a wide range of international blue-chip clients. My role and key tasks: 1) Created & implemented consultative marketing solutions–enabling client businesses to develop enhanced strategic communications methodologies designed to increase market share 2) Designed & delivered marketing communications & social media integration plans for clients designed to increase engagement with target markets as well as existing customers Clients included: Brewery Arts Centre, Lancaster University, Staff of Life, Lake District National Park, BlueChipExpert, Zurich Financial, VMware, PepsiCo, SABMiller

Chief Executive Officer/Managing Director

Charter Solutions , Lancaster, UK

July 2001 - April 2004

Full P&L responsibility for a small consulting firm (spin-off from larger group). Built from Start-up to more than $1MM revenues in 3-years

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Cafeteria

N/A

Commute

Relocate

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