Digital Project Manager
February 2011 - May 2012
Responsible for strategic projects on digital channels and cross media, with particular regard to innovation and interactivity, for the agency main clients, among which Fiat Group, Alpitour, Auchan.
Web Sales and Product Manager
May 2009 - February 2011
Responsible for product marketing and management, promotional planning and sales strategies for all the products (hotels, flights+hotels packages, flights, holidays, cruises, ferries, car rental, attractions and wellness), marketing planning and merchandising strategies to support product placement on Italian point of sale. Works flow rationalization, achievement of business goals, customer satisfaction and experience improvement, collaboration within and across the teams (domestic and international).
September 2008 - May 2009
Responsible for all the marketing activities for car rental, in the Italian point of sale: on line marketing, search engine marketing, brand management, on line and off line advertising, customer experience and advertising/communications, CRM. Enhancement in work processes for the Italian team and improvement in collaboration with international team, cost reduction, improvement in work flows.
Armando Testa / TestaWebEdv
May 2006 - August 2008
Main partners: Lavazza, Oviesse, Daikin, Esselunga + New Business development. Responsible for web projects production: briefing from clients, debriefing and strategic planning, coordination of the team for websites creation and updates/enhancement; strategic activity (new services and contents).
March 2006 - May 2006
Information management on www.lastampa.it. News selection and retrieval from press agencies, short articles; monitoring forums and blogs from website users.
February 2006 - March 2006
De Giorgi Advertising
October 2004 - March 2005
Università degli Studi di Torino
January 2004 - March 2004